October 6, 2015

How marketers want to apply the future of media today

Contextual targeting, visual communities, 3D data visualisation; what does the future of media hold for advertisers? Last week GroupM hosted clients from MEC, Mindshare, MediaCom and Maxus at its now annual Mlab event. In a series of exclusive videos AdNews has explored what GroupM had on show, looking at startups, the collision of art and science, how traditional media owners Fairfax and Adshel are evolving for the future. Here's some final thoughts on the week – and what was learned.

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