Cary Tilds, Chief Innovation Officer for GroupM, will be speaking at the 16th Annual TU-Automotive Detroit in Novi, Michigan on June 9th at 4:10pm. Below is a description of the what the panel will discuss:
The Harvard Health Watch has found the average American spends 101 minutes per day driving so imagine the revenue potential of turning the car into a fully digitized media platform…
See how digital advertising can be applied in the vehicle and the creative formats, metrics and media planning that can brought over from the booming mobile industry
Understand the massive potential of location based marketing in auto and the Interactive Advertising Bureau’s guidelines for using this data
Discuss how the connected car will become part of a cross-screen ecosystem and how it can interact with other screens and media, e.g. smartphones, TV, tablets, etc
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