Wavemaker’s global chairman Alastair Aird on what makes the firm different, content taking centre stage and why regional leadership needs more global exposure.
New Delhi: Alastair Aird, global chairman of Wavemaker, the media, content and technology agency created after the merger of GroupM’s traditional media businesses MEC and Maxus was in India for the official launch of the new firm.
“India is one of the top five markets globally for us. It is important from size, scale and growth perspective. This market will contribute to our growth globally in terms of new products as well as clients,” said Aird.
Globally, Wavemaker handles blue chip clients like Colgate-Palmolive, Vodafone, Viacom, Paramount Pictures, L’oreal and Netflix. In India, the agency services clients like Hero Motocorp, Paytm, Indian Premier League (IPL), Tata Global Beverages and Myntra among others.
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