Irwin Gotlieb Named Third 'Erwin Ephron' Award Recipient

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GroupM Global Chairman Irwin Gotlieb has been named the 2016 recipient of the Advertising Research Foundation’s annual “Erwin Ephron Demystification Award.”

Gotlieb, arguably the most powerful man on the buy-side of media, is long known as a champion of research, data, analytics and common sense market-based principles, and is only the third industry executive to be bestowed with the honor, named after the legending industry research and consultant known for the simple and articulate ways in which he tamed the growing complexity of media research, planning and buying principles in the phase of a hyper-fragmenting media marketplace.

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