GroupM Global Chairman Irwin Gotlieb will be speaking at the Future TV Advertising Forum Canada, alongside Neil Johnston, Chief Trading Officer, GroupM Canada on Thursday, April 20th.
The event asks whether ad-supported television has a future in Canada, given the competition from overseas content online and what appears to be a growing digital bias among video marketers. Is there a problem with Canadian TV, or is the problem with brands and agencies who are not giving television the credit it deserves? Is TV the victim of conceit, misunderstanding, inadequate ROI data or its own complacency?
Television is imperfect – but so is digital. In the U.S. and Europe there has been a discernible change in buyer sentiment during the last 12 months. “All that glitters is not gold,” sums up the new mood concerning born-online digital media. GroupM North America has reported that lots of clients have been shifting budget out of digital and back into television. The event will assess why, and whether a TV renaissance (in marketer perception or spend) is possible in Canada - and the conditions needed to foster it.
See full agenda and additional details here.