Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

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When GroupM launched Finecast, after a year of development, this fall, it may have seemed like yet another industry attempt to crack the addressable TV advertising opportunity. But, in the smaller UK market, Finecast has quickly gained real traction – and now its boss wants to give it to the world, too. The agency’s business unit aims to “help advertisers address hard-to-reach TV viewers through a single access point with standardised measurement”.

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