WPP’s Maxus Global has appointed Jen Smith, currently head of strategy and planning for Maxus UK, as its first global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.
That’s ‘creative’ in the broader sense of the term and not limited to content, but including creativity in both media and business generally. For example, she’s credited with restructuring the strategy team at Maxus UK a few years back, which the agency says led to better use of insights and technology for client and internal solutions across the agency.
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