Senior Marketer Joins Leadership Team to Promote GroupM’s Advantages
New York, Feb. 13, 2017 - GroupM, the media investment arm of WPP, announces the appointment of Jim Meyer as chief marketing officer for North America. A C-level executive with more than 30 years of experience in media, advertising, research and technology, Meyer is GroupM’s first CMO in its largest market. He will ensure GroupM’s advantages in data, technology and transparent and accountable media investment are well known. He will work with GroupM’s agencies to promote the group benefits available with each agency’s distinctive service offerings. Meyer will help take to market the [m]PLATFORM technologies and service organization, which helps clients apply deep audience insights throughout their campaigns so they reach their customers and achieve their marketing goals.
Meyer reports to Brian Lesser, CEO, GroupM North America, who recently realigned the business around two pillars, investment and platforms, to make GroupM more powerful and easier to navigate. Meyer joins other new senior leaders expanding GroupM’s benefits for all clients in the group.
Meyer was most recently also the first North American CMO at Ipsos, a global market research agency, where he built a robust marketing team. Meyer has deep experience in the creative and research sides of advertising, with leadership roles at WPP’s JWT and Kantar TNS, among others. An accomplished leader in media and media technology, he was CEO and co-founder of Mindset Media, a strategic partner to WPP and GroupM prior to its acquisition by Meebo and Google. He also served on the Boards of ON2 Technologies and TheStreet.com, during crucial commercial development phases. And Meyer has applied his strengths in marketing strategy and brand development leading consulting practices in market segmentation, customer management and pricing at Novantas and The Cambridge Group.
“Having worked with Jim for years, I’ve seen his high energy leadership and ability to simplify complexity when delivering a tech-driven value proposition. With the size of our group and our range of capabilities, we look forward to Jim helping clarify the power of GroupM,” said Brian Lesser. “GroupM is evolving to ensure clients get the best of our group no matter their agency entry point. Having a CMO of Jim’s caliber join us signals the opportunities we see ahead.”
“I’m very happy to be back in the media business – and especially to work with Brian and his team,” said Jim Meyer. “Media is too complicated, fractured and dynamic to go it alone. More than ever, marketers need great partners to seize an advantage. GroupM has powerful data capabilities, expertise and technology that its agencies deliver to clients; my job is to make sure advertisers know that.”
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
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