New York & Miami, July 16, 2015 – GroupM, the leading global media investment management operation of WPP, today announced the appointment José Maria Sanabría as Chief Executive Officer for GroupM Latin America. Most recently, Sanabría was CEO for GroupM Spain. In his new role, succeeding the retiring David Byles, Sanabría will oversee all GroupM agencies and services operating in Argentina, Brazil, Chile, Columbia, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Jamaica, Panama, Paraguay, Peru, Puerto Rico, Trinidad and Tobago, Uraguay, and Venezuela.
In making the announcement, GroupM’s Global President, Dominic Proctor said, “I’m thrilled that José Maria has agreed to take on this crucial role responsible for driving our continued growth in Latin America. Latin America represents great opportunity for our clients and for our group. We take a long-term view, and with José Maria’s leadership, we will continue building our business in the region with professionalism and integrity to the advantage of our clients.”
Joining Sanabría in a new role with the GroupM Latin America team is Carlos Catalán who is appointed Chief Financial Officer. Sanabría and Catalán are already a high-performing GroupM team with Catalán previously serving as Chief Operating Officer for GroupM Spain, where he also reported to Sanabría.
“It’s ideal that Carlos has agreed to join José Maria in leadership for the team in Latin America. We view this business as a team sport where collaboration is essential; José Maria and Carlos already have a winning track record and will be inspiring leaders for our employees and clients across the region,” Proctor added.
“I strongly believe in the crucial role of media agencies in today’s complex communications environment. Channel complexity, audience fragmentation, technology-enabled shifts in consumer behaviour each make marketing more exciting and challenging than ever, and this is where GroupM delivers advantage to clients,” said Sanabría. “We already have an incredible team in Latin America, and I look forward to this new assignment in markets that feel so close to me personally.”