MacDonald, Currently Chief Strategy Officer, to assume CEO role August 1, 2018
TORONTO, March 22, 2018 /CNW/ -- Mindshare North America, the global media agency that is part of WPP, today announced that Karen Nayler, chief executive officer of Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently chief strategy officer, will assume the role of chief executive officer as of August 1, 2018.
Nayler has been Mindshare Canada's chief executive officer since 2012. She launched Mindshare into the Canadian market in 2000 and has grown the agency to become one of Canada's largest and most well-respected media agencies. A veteran of the Canadian agency industry, Nayler started her career at JWT, where she served in both the Toronto and Vancouver offices. She's held management roles within full-service and media agencies over the past 20 years and has led media and marketing across many of Canada's top brands.
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