Kieley Taylor: Six ways you can get the most out of Instagram and its influencers

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One of the hottest topics in advertising in recent years has been the rise in influencer marketing — hardly a surprise considering the growing array of internet stars who have the power to promote a brand with a single post that’s seen by millions, their legions of fans, and the proven effectiveness of social media as a marketing medium.

In particular, we have witnessed uplift on social channels where brands employ user-generated content versus those that post content created by brands, and Instagram has proved to be an especially powerful platform when it comes to content creators making real connections with consumers, especially younger consumers.

Please read Kieley Taylor's full opinion on The Drum here.

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