Lindsay Pattison: How the ad industry is working to move away from the 'Mad Men' era

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Lindsay Pattison, chief transformation officer at GroupM and WPP, talks to MarketWatch about the unique challenges the ad industry is facing as it moves towards a global digital-first media environment, the need for both Macro and Micro brand moments, and the end of the 'Mad Men' era.

Watch her full interview here

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