September 15, 2015

Lyle Schwartz, Managing Partner Research & Marketplace Analysis, Trading says industry should think about content and audiences, not devices.

How can agencies make the complex media landscape easier for clients to wrap their minds around? For one thing, said Lyle Schwartz, managing partner at WPP’s GroupM, “we have to stop all the device focus. It’s about consumers and interaction with content wherever it plays.”

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GroupM

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