Lyle Schwartz, GroupM's Chief Investment Officer for North America, is speaking at Variety Magazine's Future of TV Summit, on May 9th in New York. Lyle will be featured on a panel discussing the future of video advertising, moderated by Variety's Senior TV Editor, Brian Steinberg.
In this era of peak programming – combined with today’s advanced targeting tools – advertisers and marketers have never had more power in reaching more audiences than ever glued to all of this media. But what are the best choices for advertisers and marketers across platforms? The panel will discuss what advantages and distinctions are there between linear networks, social media, on-demand digital video and more, and what ad Buyers and media sales chiefs feel is the best way to engage audiences across platforms.