The marketing landscape has never been more complex than now. With data pouring in from new channels every day, CMOs and their teams are increasingly buried by numbers, facts and details about their business, their products, their customers, the marketplace . . . so many signals and so much noise. The ability to extract insights that drive better business outcomes is becoming harder by the day. Often due to a lack of time, resource or capability, it’s difficult to understand which data are relevant to moving the needle on their business, and what’s irrelevant--or worse, distracting.
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