Jimenez will lead GroupM’s U.S. advanced TV advertising specialist agency.
NEW YORK, Nov. 14, 2017, GroupM, the world’s leading media investment group, today announced the appointment of Marissa Jimenez to President of MODI Media, GroupM’s advanced TV advertising specialty business. She will be based in New York and report to Rino Scanzoni, chairman and CEO of MODI Media and the Midas Exchange.
Jimenez’ focus will be on furthering MODI’s leading position in addressable TV, expanding adoption of over-the-top (OTT) TV campaign solutions, and driving schedule optimization through the utilization of enhanced data sets applied to linear television and cross platform campaigns. As advertising clients continue to grapple with their consumers’ evolving TV consumption behaviors across an array of distribution platforms, MODI continues to offer clients specialized first-to-market solutions that allow them find and engage their consumers on screens big and small with measureable campaign attribution models.
Jimenez comes to MODI Media from Altice USA, where she was most recently Vice President of Advanced Advertising and Business Development. Prior to Altice, she spent nine years at Comcast, working in several of their business divisions including Comcast Spotlight and Comcast Interactive Media.
“Marissa’s strong background on both the MVPD (multichannel video programming distributor) and technology sides of the business make her an ideal choice to continue the evolution and growth of MODI and provide our clients with continued leadership to make their data- driven television campaigns successful” said Rino Scanzoni. “As the first agency specialty business dedicated to advanced television, MODI continues to scale it’s offering incorporating cross platform solutions utilizing non-linear digital formats.”
About MODI Media
MODI Media is GroupM’s advanced television arm which amplifies the effectiveness of TV for clients with addressable TV, hyper-local TV and interactive/OTT TV campaigns. MODI leverages data and technology to advance audience targeting, which deepens consumer engagement and improves return on investment. MODI helps clients innovate on TV and maximize learning based on accountable, data-driven campaign results.
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
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