September 17, 2014

MEC Announces New Head of Digital for Latin America Fernando Monedero



Miami, September 12th 2014– MEC, a leading media agency, today announced the appointment of Fernando Monedero as the new head of Digital for Latin America, further enhancing MEC’s position as leader in the field of digital in the region. Effective immediately, Fernando will be based in Miami, MEC’s Latin America LatAm headquarters and replaces Juan Bongiovanni who has left for a position with a marketer.


Carl Fremont, Global Chief Digital Officer, commented, “Fernando is one of the leading lights of digital in Latin America. He has six years’ experience working with the region and his brief will be to continue to ensure that MEC digital offer is at the leading edge in the region.  Naturally he will be integral to the development and the delivery of our digital and data offer and critically he will be working hand in hand with Jose Miranda as we develop an ever more compelling digital analytics offer.  We’re absolutely delighted to have him join our team in Miami.”


Fernando Monedero commented, “I am delighted to be joining MEC, one of the most creative and inspiring agencies in the business, and I look forward to applying my skills and knowledge, exploring the constantly evolving digital landscape and ensuring MEC remains at the forefront here. I value the integrated, holistic approach to digital planning and strategies, instead of evaluating ‘digital’ in a silo. I’m excited to be working with such a fantastic regional management team.”


About Fernando Monedero


Fernando joins from Havas Media Group where he was SVP, Head of Digital Specialities of Havas Media and previously Managing Director of Havas Digital, based in Miami for 6 years.  Prior to that he worked in Spain for Havas in Madrid for 3 years where he joined from MEC.  His expertise covers various categories and brands such as LVMH,  Ibersotar Hotels, Nextel and MARS; and geographies including North and South America, Central America and the Caribbean.  Fernando is a regular commentator and speaker at regional media events like “Portada LATAM summit” or “Festival of Media LATAM”.


The arrival of Fernando Monedero follows the arrival of Jose Miranda, head of Analytics and Insight who joined the team eight weeks ago.


Nathalie Haxby

Global Head of Corporate Communications

Phone: +44 (0)20 7803 2319




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