LEADING ANALYTICS & INSIGHTS HIRE IN LATIN AMERICA
MEC has appointed José Miranda in the role as Regional Director for Analytics & Insights, further enhancing MEC’s position as leader in the field of data and analytics in the region.
In his new position, José will play a key role on advancing the skills across the region’s A&I discipline. He will use his extensive experience to develop new data and digital solutions for the region’s existing clients as well as in new business and cement MEC’s position as front runner in the rapidly developing region. José will be based in Miami and report directly to Michael Jones, CEO, MEC Latin America. His responsibility covers nine markets in the region, and he will be part of the LatAm EXCO team.
Speaking on his appointment, Michael Jones said, “CMOs everywhere are trying to navigate today’s highly fragmented and ROI-driven media landscape. At MEC, we continue to deliver best in class insights and tools to help answer clients’ business questions. José’s experience across categories such as FMCG, Automotive, Gaming, Insurance, Finance, Travel, Entertainment and Telecom, combined with his extensive knowledge of analytical techniques, will help drive innovation for our agency and our clients. In other words, with José on board we are in a perfect place to deliver on our ambition to be our clients’ most valued business partner.”
About José Miranda
José brings to MEC a solid experience in marketing and data analytics. He has been in the advertising industry for more than 13 years, working at Carat Expert, Zenith Media, and lastly as Data & Analytics Director with Havas Media Spain. José has led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments.
José is also a sought after speaker, author of several articles as well as a book on digital publication, “Publicidad On-line: Las claves del éxito en Internet” and he has taught Marketing ROI classes at the renowned Spanish ESIC Business & Marketing School, among others.