September 26, 2016

MEC Challenges Ad Industry to Confront Biases

Today, MEC called on the advertising industry to help support a new initiative aimed at confronting bias in agencies. "Brave Your Bias" is a call to action, which the agency hopes will do more than simply start a conversation within the industry, but spark change.

"One of the things that we've seen in the past is that there's been a lot of policies written, a lot of discussion happened, but what hasn't really been addressed is the fundamental decision making process," Marie-Claire Barker, global chief talent officer, MEC, argued. Barker believes that can only change once people in the industry are able to identify their biases.

Read full story at Adweek 


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