MEC Focuses on Analytics, Data and Technology
Singapore, June 2nd 2014, - MEC, www.mecglobal.com, today announced the arrival of Jonathan Edwards in a newly created role of Regional Director, Analytics, Data and Technology Lead, Asia Pacific. He’ll be based in Singapore.
Jonathan will lead the agency’s growth in data and technology and be responsible for the advancement of analytics solutions for MEC’s clients in the region.
Speaking to his appointment, Stephen Li, CEO for MEC APAC said, “I’m thrilled to add such a strong leader to our client centric Global Solutions team. Data, analytics and how we translate the insights are key to the way we create consumer experiences for brands. Jonathan brings a wealth of experience and knowledge which I’m confident will not only drive MEC forward, but also enable us to deliver on our ambition to be our clients’ most valued business partner. We have a focus on creating an industry-leading offer to ensure that our clients’ businesses thrive.”
Jonathan will be tasked with managing and developing the analytics, data and technology function in MEC’s APAC regional client management division, Global Solutions; supporting the client teams through the integration of client and agency data in order to develop actionable solutions. He’ll also drive the agency’s development in new technology areas and promote the use of open source platforms. He will also work with Raj Gupta, Chief Strategy Officer for MEC APAC to grow the practice across markets.
Prior to moving to Singapore, Jonathan worked with MEC in the United Kingdom as the Director of Data & Technology Services where he was responsible for bringing new products to market and expanding the technical advisory practice covering Campaign Process Management, Web Analytics and User Experience, plus Digital Strategy and Technology consulting. He has also as gained experience working at BSkyB and Deloittes in the UK in strategic analysis and modelling; technical leadership; reporting and analytics; operating model design; sales process optim1istion; forecasting and planning; third party relationship management; leading a team; senior stakeholder engagement; proposition management; incentive design; budget control; consulting-style approach; simplifying complexity.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
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