New unit consolidates services into one integrated content offer
Today MEC, www.mecglobal.com, announces MEC Wavemaker, its specialist content division, in China. The announcement was made by Gordon Domlija, MEC China’s CEO.
MEC Wavemaker consolidates content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit. By simplifying what can be a complicated process for clients, this new offer is designed to create content that measurably improves a brand’s performance.
MEC Wavemaker China is led by MEC’s China Chief Strategy Officer, Charlotte Wright, and launches out of the agency’s specialist hub in Shanghai.
Commenting on the news, Beck You, Senior Manager Marketing and Communications for Mercedes-Benz China said, "We’ve worked with MEC’s existing content business mainly in the branded entertainment field over many years and they’ve delivered outstanding product placement and content cooperation projects. With this new MEC Wavemaker initiative, we believe the cooperation with MEC can achieve another level with a more integrated approach and innovative ideas."
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