A memo to marketers: artificial intelligence is only as good as the engineers who created it.
So cautions Deirdre McGlashan, global chief digital officer at MediaCom, who chats with Ad Age on the floor of the Consumer Electronics Show in Las Vegas.
"Everyone is worried about the robot army coming and creating a doomsday scenario. But I think the real risks are [in not] understanding, when you're using products with AI in it, what was the data that was being fed?" she says.
Read and Watch McGlashan’s Full POV on Ad Age here.