January 12, 2016

MediaCom Gauges The Emotional Impact Of Video Ads

It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content.

In an effort to gauge that impact, WPP agency MediaCom forged a global partnership Tuesday with Realeyes, an emotion analytics platform that uses opt-in facial-coding technology to gauge user response to online video ads.

READ MORE HERE. 


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