January 12, 2016

MediaCom to use webcam tech to measure emotional response to video ads

The WPP media agency, MediaCom, has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning.

The Realeyes platform measures how consumers feel about video content via webcam. It will be integrated into MediaCom’s central content hub, which will give producers and planners the ability to consider emotion analytics across three key stages of video advertising – testing the creative, planning media spend and analysing the performance.

READ MORE HERE. 


GroupM

Please fill in the below information to receive a copy of the report.



Name:

Title:

Company:

Email: