When WPP acquired Essence in 2015, the independent digital media agency was known for its tech chops and hardcore data science, as well as for servicing one core digital brand: Google.
The opportunity was to leverage the secret sauce it created servicing the best-in-class digital brand to service other clients, and ultimately, WPP overall.
After becoming integrated into WPP’s GroupM division, Essence was aligned with the NBC Universal business, as well as the Target account. Last year it picked up T-Mobile, making it a far more diversified portfolio organization that still had some unique, proprietary hooks into the world’s most powerful digital platform.
You can read the full article by MediaPost Here.