July 23, 2013

Mindshare Hires Winnie Lyn as Mindshare Taiwan Managing Director

July 23, 2013          
Lyn returns with a strong client focused agenda
Taipei — Winnie Lyn, GroupM veteran, and most recently head of media for L'Oréal Taiwan, has been appointed as the Managing Director of Mindshare Taiwan.  Lyn joins Mindshare on August 1.
Prior to taking on this new role Lyn spent 12 years as a client side marketer for some of the world’s biggest brands including L'Oréal, Heineken, Nestlé and Pillsbury.  Lyn also spent a few years at GroupM sister agency MEC where she was Executive Deputy GM for their Taiwan operations.
Based in Taipei, Lyn will lead the agency’s Taiwan operations working alongside the agency’s clients and leadership team to drive their Adaptive Marketing agenda forward. Within this she has put particular emphasis on digital leadership, strategy and the role of data in delivering quantifiable results for clients.
When asked about her priorities Lyn said, “My number one priority is to leverage Mindshare’s local and global expertise to deliver the best possible solutions to our clients.  I would like to have each and every client in Mindshare Taiwan see a marked increase in the quality of work they receive, and for each of them to lead the field in their respective categories.  As a former client for a number of organizations I know first hand what I would like from my lead communications agency, and we at Mindshare will strive to achieve that vision.”
Ashutosh Srivastava, Mindshare APAC Chairman said – “With more than 2/3rd fixed broadband penetration in Taiwan, and more than half of its people using smartphones, technology has had a deep impact on the way consumers connect across media.  This means that the way media has to be planned and bought must change radically as the line between what’s digital and what’s traditional continues to blur. Winnie’s mandate is to effectively manage this change for Mindshare in Taiwan and continue to build its reputation as the leading agency partner for our clients. Critical to making this succeed is understanding and integrating how brands manage their paid, owned and earned media with Mindshare’s newly rolled out adaptive marketing approach. Winnie is widely regarded by her colleagues as a terrific leader - mentor, coach, work colleague and friend, and someone who brings great ideas and challenges norms. In her previous stint at GroupM, she was voted the most valuable employee. Its great to have her on board with us.”
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. ??
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.??
Kevin Rooney
Mindshare Asia Pacific
m +65 9721 8022 / kevin.rooney@mindshareworld.com


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