Nilufar Fowler succeeds Marco Rimini, who has moved into the newly-created role of chief development officer, reporting to global chief executive Nick Emery.
As chief executive of Mindshare Worldwide Central, she will now be responsible for running the agency's global client teams and also reports to Emery.
Mindshare has also created Rimini’s new role to allow him to "drive core differentiating products", such as Shop+, its bespoke service for brands on Amazon, and the agency’s global Fast initiative (Future Adaptive Specialist Team).
Rimini, who joined the agency 11 years ago from J Walter Thompson, has been tasked with working with regional Mindshare chief executives and global client leaders to support them so the agency can better become "adaptive marketing partners" that clients want.
Read more at Campaign UK.