According to rating company RECMA’s independently published qualitative network rankings, Mindshare has been ranked the #one media agency in Asia Pacific region. Mindshare, which is part of WPP, is a global media agency network.
RECMA uses between 16-19 different measurement criteria to evaluate the agencies, from new business competitiveness to award-winning work to share of diversified billings and number of diversified services staff.
With 569 points, the agency became #one with a 12.9 per cent qualitative share, unsettling the previous #one. Mindshare was already #one in APAC from a quantitative standpoint as per the RECMA overall activity volume rankings published in June, 2016 with an overall market share of 18.3 per cent (a more than six per cent gap vs. the #two).