July 15, 2014

Modi Media President Mike Bologna at Cannes Lions 2014

 

"We were doing a lot of talking about how to fuse data and technology in the television business. We decided to start up a business unit so that we can actually produce the work for our clients, instead of just talking about it", said Modi Media President Mike Bologna of the newly-formed company.

 

"Being able to utilize the technology that's been installed in set-top boxes to identify households and zip codes and ad zones based on various segmentations, sending commercials just to these homes and reducing the waste -- that's ones of our core products," says Mike. This interview was filmed by Beet.TV during the Cannes Lions International Festival of Creativity 2014. 


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