[m]PLATFORM’s Evan Hanlon On The Utility Of Data & Personalized Creative

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People who are closest to the day-to-day nexus of data and technology are usually the first to discern meaningful turning points. For Evan Hanlon, that insight emerges as he considers years of industry talk, hopes and dreams. “I feel like we’re turning the corner beyond the sort of aspirational and the dream and all the good stuff and we’re starting to think a lot more about the other side of it,” says the President of GroupM’s [m]PLATFORM, US.

So what’s on the “other” side?

“Does it work? Is it valuable? What are the ramifications for it in a rapidly changing legal environment?” Hanlon adds in this interview with Beet.TV, in which he also talks about the limits of automating creativity and observes how competitive walls are rising in digital but falling in television.

Read and watch full interview at Beet.tv

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