New GroupM & Integral Ad Science Study with Radisson, Toyota & Kvik Shows Positive Impacts of ‘Viewable’ Ads

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GroupM Scandinavia and Integral Ad Science (IAS) partnered to study the impact of ‘viewable’ ads on sales and other campaign KPIs with Radisson Hotel Group, Toyota Motor Company, and Kvik Kitchens. The studies showed how actionable insights based on IAS’ Online Conversion Lift (OCL) analyses helped to optimize performance, reduce waste and achieve higher ROI in the companies’ digital campaigns. Additionally, the studies showed that viewable ads, frequency and time-in view helped to drive conversions and sales in outcome-driven campaigns. To learn more, download the paper by clicking the PDF icon to the right/left.

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