News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

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The year is 2019 and disinformation is everywhere. Every day, it seems, every fact has now become contestable, as many citizens, media and politicians choose to engage in building a community rather than building awareness.

A board member from one of the world’s leading news organizations thinks such organizations need to do better at cutting through the fog with facts.

“We in the communications world … have really not done the populace a great service in terms of helping people understand what’s true and what isn’t,” says Rob Norman, the former GroupM chief digital officer who also now sits on the board of BBC Global News, Knotch, comScore and Simpli.fi.

Please read the full article and watch Rob Norman's full interview on Beet.TV here.  

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