Xaxis has promoted Nicolas Bidon to the role of global president, replacing Brian Gleason, who recently moved to become global CEO of Group M's new [m]Platform data system.
Mr. Bidon was previously Xaxis' CEO for Europe, the Middle East and Africa, which is the WPP-owned programmatic and technology platform's largest region, covering 25 markets.
One of Mr. Bidon's priorities in the new role will be integrating and expanding e-commerce specialist Triad Retail Media, which Xaxis bought in October. "We want to help monetize the 97% to 98% of visitors who visit an ecommerce site but don't buy anything," he said.
Read full story at AdAge