June 21, 2017

Nicole Pangis, Global COO of [m]PLATFORM Explains Use of Data and Tech to Accountably Engage Audiences

GroupM’s Global COO for [m]PLATFORM, Nicolle Pangis, spoke to BeetTV in Cannes for an update on [m]PLATFORM.  She explained GroupM’s work to enable advertising clients with the ability to see their consumers and their prospective consumers, leveraging the granular data sets GroupM has available. She also talked about Xaxis’ focus on delivering performance-based solutions that deliver agreed upon outcomes to clients, as well as Xaxis’ pioneering use of artificial intelligence (AI) with Co-Pilot.

See the full video here


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