Launched in November last year, [m]Platform is Group M’s adtech platform offering data analytics, digital services, ad operations and programmatic, with former Xaxis chief executive Brian Gleason appointed as [m]Platform global chief executive. It is a service only available to GroupM's clients.
Rowlinson is the first to be appointed to this position. In December 2016, Group M appointed Alex Stil and Sebastiaan Moesman as EMEA president and vice-president of the newly launched arm, respectively. Rowlinson has 22 years experience in the industry, 13 of which was spent at Mindshare, originally as head of investment, then as chief operating officer for the last four years.
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