August 18, 2017

Peter Vogel Named CEO of “NewCo” in Australia

Peter Vogel is set to return to Australia to take up the CEO spot at the merged Maxus and MEC entity, known as GroupM’s ‘NewCo’.

The management shake-up sees current CEO MEC Australia James Hier, appointed as chief growth and product officer for NewCo, reporting to Vogel. CEO of Maxus Australia, Mark McCraith, will exit the business.

Vogel, who had been the MEC APAC CEO since mid-2015 and prior to that was MEC AUNZ CEO for more than six years, will lead a new Australian and New Zealand NewCo management team, which will be finalised over the coming weeks. Vogel's role becomes effective in January 2018. 

Global CEO of MEC and GroupM’s ‘NewCo’, Tim Castree, said in addition, Vogel will also serve as CEO for the new company’s South East Asia Hub.

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