Plista, the unit of Xaxis that specializes in native advertising technology, on Wednesday named Elizabeth Harrington head of North America, a new position.
Harrington will be responsible for growing plista’s global business in the U.S. and Canada. The Berlin-based plista launched native programmatic services in North America in May. Plista, which in a release, describes itself as a "one-stop solution for data-driven native advertising," is a programmatic platform for native ads and enables buying in-feed, outstream video, recommendation widgets, and in-ad formats across both desktop and mobile inventory.
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