Online, VOD is the channel we use to tell our clients’ stories, but at GroupM we have our own story to tell about video. Quality video inventory in this marketplace is in short supply, so we have worked hard on establishing partnerships with premium Irish Publishers that allow us to buy both their pre-roll and out-stream video inventory.
When it comes to video, clients are not interested in impressions, they are only interested in video views. As a result, our clients can now buy VOD on a cost per completed view. Buying this way offers both greater cost efficiencies and assurances regarding delivery for our clients.
We have the capabilities to overlay audience data, build custom Unruly whitelists and contextually target across some of the biggest publishers in the market. In addition to this, by only employing premium publishers, we are ensuring that all impressions sent to us have extra layers of brand safety that don’t exist on the open exchange. This removes risk and gives our clients greater peace of mind. At GroupM, we pride ourselves on industry leading brand safety standards.
By combining quality inventory with a buying model that clients value, in tandem with our targeting capabilities, we have brought to market a unique Programmatic VOD offering that allows our clients to tell their stories online in an engaging way, one completed view at a time.
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
In Ireland, GroupM is the holding company for Mindshare, MediaCom and Wavemaker with billings in excess of €170m, a staff of 168 and a blue-chip client list that is the envy of the industry.
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