October 23, 2015

Rob Norman: Google and Facebook should be measured like television

Facebook is a once-in-a-generation company, boasting a global user base of 1 billion users a day and an advertising business that raked in $3.8 billion last year. 

But the questions that dogged Facebook from advertisers remain in many ways, according to Rob Norman, chief digital officer at GroupM, the world’s largest media buying agency. That’s because Facebook hasn’t yet proven that it is a natural fit for advertising messages, not to mention its continued problem proving the value of ads there compared to other media.

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GroupM

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