February 10, 2016

Sharing Understanding of “Programmatic” Remains Imperative

So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer.

GroupM’s North America programmatic buying president Joe Kowan says that rush wasn’t quite all it was cracked up to be, disagreeing with definitions that suggest programmatic is about “end-to-end automation” and saying humans still have a big role.

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GroupM

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