June 28, 2016

Sir Martin Sorrell Reflects on Cannes 2016

It's hard to imagine WPP staying entirely away from the Cannes Lions International Festival of Creativity, but CEO Martin Sorrell was clearly feeling the effects of the event's length, sprawl and price tag last Friday when he spoke with Ad Age Editor Ken Wheaton.

The festival has morphed from a parochial French exhibition into a costly mass networking event, Mr. Sorrell said, as a long week continued (and he absorbed the surprise results of Britain's vote on exiting the EU). There's no guarantee Cannes will always be worth the expense, he suggested.

Read full story and watch accompanying video at AdAge


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