Steve Goodman on BBC Radio 4's Today

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Steve Goodman, managing director of print trading, GroupM UK, went on BBC Radio 4’s Today this morning to speak about the future of the print advertising industry. Goodman outlines why some advertisers have turned away from print, and how print often times has higher levels of engagement and more brand safe environments. Listen to his interview here, beginning at the 16:50 mark.  

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