Accomplished Media Executive and Former Chief Commercial Officer for GroupM Canada Returns As GroupM Expands Data, Technology and Trading Support to Advertisers
TORONTO, Sept. 7, 2017 – GroupM, the media investment group of WPP, today announced the appointment of Stuart Garvie as Canada CEO, effective early October. Garvie is currently President of Sales at Bell Media.
Garvie will lead GroupM’s executive committee in Canada, which includes the CEOs of Mindshare, MediaCom, WAVEMAKER (the new agency created by the merger of MEC and Maxus), Xaxis and Catalyst. He will remain based in Toronto, and will report to Kelly Clark, GroupM Global CEO.
Prior to Bell Media, Garvie served as GroupM Canada’s Chief Commercial Officer between 2013 and 2015. During this time, he established GroupM’s successful trading operations. Prior to moving to Canada, Garvie was based in London where he held global leadership positions at GroupM agency Maxus. His background also includes senior client roles with Danone and Reckitt Benckiser.
“Stuart’s well-rounded experience from client, agency and media company roles gives him a unique view on helping marketers win in a very competitive business environment,” Clark said.
“Canada is GroupM’s seventh largest global market, and we have great growth prospects in English- and French-speaking Canada” Clark continued. “Stuart will work with our talented executive team to challenge the status quo and innovate for the benefit of our clients, our agencies, and our people.”
Garvie said: “I’m energized by the ongoing transformation at GroupM, and I look forward to jumping right in. My goal is to make sure every client gets the best of GroupM and WPP.”
“I know first-hand that GroupM has great people in Canada,” he continued. “I look forward to working closely with them to seize opportunities in one of GroupM’s most important global markets.”
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US$19 billion.
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