The only constant in media and advertising is change. Staying ahead of the latest media platforms, creative innovations, digital trends, measurement tools, data solutions and ad technology can be daunting. Determining how to tackle the industry's challenges has never been more crucial. Through a variety of formats, the Transformations conference delivers inspiring thought leadership and explores practical ways to navigate today's complex world. Hear how Kristi Argyilan, Target Senior VP, Media & Guest Engagement and Kelly Clark, GroupM Global CEO, have partnered to address these complex challenges and opportunities in a transforming retail market as consumer behaviors rapidly evolve. They will take the stage for this discussion at the 4A's Transformations Conference on Tuesday, April 4, 2017 in Los Angeles.