MINNEAPOLIS - April 5, 2016
Today Target Corporation (NYSE: TGT) announced it will consolidate its media buying and planning business under GroupM, a world-class media agency based in New York City. GroupM began working with Target in 2015 and will assume full responsibility for Target’s media business. Target will immediately begin transitioning the remaining business from Haworth Marketing + Media to GroupM.
“We want to first and foremost thank Gary and the Haworth team for a long and successful relationship. They have been a key partner in bringing to life many of Target’s iconic moments,” said Kristi Argyilan, senior vice president of Media and Guest Engagement, Target. “Since bringing GroupM on board in 2015, we’ve been impressed with their team and industry-leading media and measurement capabilities. We’re working with GroupM to build an incredible Target team and look forward to this next chapter together.”
READ MORE AT THE TARGET WEBSITE.