Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis' Caspar Schlickum.
As the year kicked off, one of big themes seen in all the 2016 previews has been the coming together of programmatic and creative. Ever since this dominated the agenda in Cannes last year, everyone from creative agencies to media agencies have been very vocal about how important this is, and how much it's going to be "the next big thing."
But very few are really doing it. So in the spirit of lists, let me outline four ways in which technology has provided an opportunity to increase the intersection between creative and media.
READ MORE HERE.