Is ad blocking the realization of an altruistic ideal or naïve disruption of an already fragile ecosystem?
Well, that depends on who you ask.
For publishers, ad blocking prevents them from earning revenue on about a third of desktop audiences. For ad buyers, blocking means a loss of reach. And for advertisers, ad blocking makes it that much harder to serve the right ads to the right audience at the most opportune time.
Take a deeper look with a video investigation by AdAge, featuring Global Chief Digital Officer, Rob Norman