Right now we are rolling out the CinemaGame platform in Norway and Finland. GroupM Next Nordic launched the CinemaGame in 2013.
The CinemaGame is a 2nd screen app connected to the big screen. 7 minutes before the traditional commercials start, the audience can join and play the CinemaGame. The audience connects to the big screen through the CinemaGame app on their smartphone. Each CinemaGame is developed for a specific advertiser by GroupM Next and the screen visuals and gameplay is designed to promote the brand and its USP’s.