March 20, 2013

The Economic Times: GroupM's Dominic Proctor on the power of simplicity

The Economic Times

GroupM's Dominic Proctor on the power of simplicity

Ravi Balakrishnan,  Mar 20, 2013

As the president of GroupM, a media buying and planning behemoth that generally evokes fear and grudging admiration from its competitors, Dominic Proctor nevertheless believes there's a case to be made for keeping things simple. In an interview with Brand Equity he holds forth on the challenges facing GroupM and just how he intends tackling them. Excerpts from an interview in link below:http://articles.economictimes.indiatimes.com/2013-03-20/news/37872679_1_indian-business-global-head-indian-economy


GroupM

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