August 10, 2015

The Industry Reacts to YouTube Inventory Being Taken Off AdX

Last week we learned that from early next year, Google intends to only sell YouTube inventory via its own buy-side products, namely Adwords and Doubleclick Bid Manager (DBM). This will prevent non-Google DSPs from being able to buy YouTube inventory programmatically. VAN asked some of the space’s leading companies what they thought of Google’s decision and how it is likely to affect the wider video advertising market. 

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